Co- Creation
SquareCircle Tech’s Value Co-creation Framework

SquareCircle Tech’s Value co-creation is associated with the right partner to serve the right opportunity and to gain competitive advantage by developing unique competences, together with the appropriate organizational resources and technological capabilities, aiming at better satisfying customers’ demands for personalized products, services and experiences. We use the Value Co-creation Framework suggested by C.K Prahalad and Venkat Ramaswamy in The Future of Competition: Co-creating Unique Value with Customers. This framework has been found efficient, broad and profound enough to cover the multiple aspects of value co-creation. Our current Value Co-creation partners (mentioned) have evolved from different tech spheres, eCommerce to Data Analytics to Niche tech Services Providers.