Core Values

Mission, Vision & Core Values

The world around us is dynamic by the clock. To continue to propser as a profitable venture over a decade and beyond, we must look ahead, understand and adapt to the trends and forces that will shape our business in the future. Follow the UAE’s Vision 2021  and get ready to create a long-term destination for our business by providing a “Global Roadmap” for winning together with our partners.

Our Mission

SquareCircle Tech’s mission is to enable fair trade practices and implement a borderless business framework for technology companies and entrepreneurs.

Our Vision

Our vision is a framework for our Global Roadmap and guide every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • People: Be a great place to work where people are inspired to be their best and natural.<l/i>
  • Portfolio: Bring to the MEA & APAC region a global portfolio of technologies to satisfy market needs.
  • Partners: Nurture a winning network of customers and suppliers, longlasting value.
  • Society: Be responsible for the societal cause by embracing social values.
  • Profit: Maximize return on value while being mindful of our overall ethics and responsibilities.
  • Productivity: Be a highly effective, lean and growth oriented company.
Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.

Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

  • Leadership: Transform and encourage to build a better & sustainable future
  • Collaboration: Leverage the power of collective thought
  • Integrity: Be real and truthful
  • Accountability: Make it your own task
  • Passion: Committed in heart and mind
  • Diversity: Keep it as inclusive & open as possible
  • Quality: Promise yourself that you are the consumer
Focus on the Market
  • Be needs-driven of our action to users, customers and partners
  • StreetView – listen, observe and learn from own experience
  • Possess a global view
  • Focus on execution
  • Be insatiably curious and excited
Work Smart
  • Act with urgency and be agile
  • Remain responsive to change
  • Remain constructively discontent
  • Work efficiently
Act Like Owners
  • Be accountable for actions and inactions
  • Steward system assets and focus on building value
  • Reward people for taking risks and finding better ways to solve problems
  • Learn from outcomes — what worked and what didn’t
Be the Brand
  • Inspire creativity, passion, optimism, innovation and fun